About us

Dress Like A Sindy  @dresslikeasindy

Founded by Sindy collector and lifelong fan Bonita Turner in 2019, after rediscovering her childhood collection that her mother had carefully stored away in the attic until Bonita had a child of her own, this Instagram account follows the stylish daily adventures of a doll influencer aged 60+.

At its heart is a 60+ doll influencer, proving that confidence, curiosity, and great style only improve with age. Through beautifully staged photographs and imaginative storytelling, she shares her adventures with fellow collectors, doll enthusiasts, and all those who still believe in the enduring magic of Sindy.

Because some childhood treasures are meant to last a lifetime.

Mam’selle Magazine

A Sindy Doll Magazine created for Sindy lovers, fans and collectors.

Self-published and produced Mam’selle celebrates everything about Sindy – the iconic British fashion doll first launched in 1963 and affectionately known as “the doll you love to dress.” First published in September 2021

Each issue is packed with exclusive interviews, collector stories, features on vintage and modern Sindy dolls, editorial content, and beautiful photography. The magazine also showcases images and contributions from collectors around the world, highlighting the creativity, talent, and enthusiasm of the global Sindy community.

More than just a magazine, it is a place where collectors can connect, share their passion, and celebrate the enduring appeal of a much-loved doll. Whether you’re a lifelong fan, a dedicated collector, or have recently rediscovered Sindy, every issue offers inspiration, nostalgia, and a sense of belonging.

Published monthly in a cute and handy glossy A5 format, Sindy Magazine is designed to be collected, treasured, and enjoyed for years to come.

Together, we are helping to preserve Sindy’s rich history, celebrate her present, and ensure that future generations continue to discover and love Sindy for many years to come.

The Sindy Set

Founded in 2023, The Sindy Set Meets is a twice-yearly event that brings Sindy collectors together for a fun-filled day of friendship, creativity, and all things Sindy.

Held in London, with plans to expand to other locations around the UK, the event offers collectors the opportunity to meet fellow enthusiasts, share their passion, and celebrate the doll they love to dress.

Each event features a packed programme of dolly fun, including special guest talks, games, competitions, workshops, photography opportunities, shopping, and a delicious lunch. Whether you’re a seasoned collector or new to the world of Sindy, there’s something for everyone to enjoy.

> The Sindy Set Meets is a ticketed event, with dates and further details announced via the Instagram account. Follow along to be the first to hear about upcoming events, guest speakers, and booking information.

Our Founder

With more than 30 years’ experience in magazines, media, and online publishing, Bonita Turner combines her professional background with a lifelong love of Sindy dolls through Dress Like a Sindy, Mam’selle, and a growing range of Sindy-inspired projects. As she likes to joke, these “celebrity models” are much easier to work with than their human counterparts!

A passionate collector and advocate for the hobby, Bonita hopes to introduce Sindy to new audiences through editorial content, photography, events, and exhibitions. She and her Sindy collection have appeared on the ITV programme This Morning, been featured in Silver Magazine, and taken part in a campaign for SKY.

In 2023, she co-curated a six-week exhibition at Chippenham Museum in Wiltshire to celebrate Sindy’s 60th anniversary, showcasing the doll’s rich history, cultural significance, and enduring appeal.

When she’s not creating content, publishing magazines, or organising collector events, Bonita can usually be found styling dolls, planning new adventures for her miniature influencers, or searching for the next treasure to add to her collection.

She lives in Surrey with her husband, daughter, two Ragdoll cats, and an ever-growing Sindy collection.