About Us

Dress Like A Sindy 

An instagram account founded by Sindy collector Bonita Turner in 2020 after rediscovering her childhood collection. Showcasing the daily adventure of a doll influencer aged 60+.

Mam'selle Magazine 

A mini magazine for Sindy doll lovers, fans and collectors. A self-published magazine all about Sindy - the doll you love to dress launched in 1963. With interviews, editorial and photography (including images from doll collectors around the world). Here we connect with our loyal Sindy doll community and ensure Sindy is loved forever more.

Published monthly, printed in a cute and handy glossy A5 size.

The Sindy Set

The Sindy Set meets is a twice-annual event founded in 2023 that sees Sindy collectors meet for the day in London (and coming soon other areas of the country). A day of dolly fun including special guest talks, games, competitions, workshops, photography, shopping and lunch. 

This is a ticketed event. Dates and further details are shared on our Instagram account

Our Founder

With over 25 years experience in magazines, media and online publishing Bonita Turner. Dress Like a Sindy and Mam'selle fuses her love of Sindy dolls with her magazine and styling background, although she finds these models much easier to work with!

Bonita and her Sindy collection have appeared on This Morning (ITV) and featured in Silver Magazine and in a SKY campaign. She also co-curated a six-week exhibition for the Chippenham Museum in Wiltshire to celebrate Sindy's 60th Anniversary.

She lives in Surrey with her husband, daughter and cat